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Results of Flora Expo Astana and Grow Expo Astana: How Astana United the International Market of Flowers, Plants, and Greenhouse Technologies

The exhibitions brought together 220 exhibitors from 20 countries and attracted 3,750 professional visitors, reaffirming Kazakhstan’s status as the key meeting place for green industry professionals in Central Asia.

From April 8 to 10, 2025, Astana became the central hub for green industry professionals across Central Asia. The International Exhibition Center "EXPO" hosted two major spring events — the 12th International Exhibition of Floriculture and Green Industry Flora Expo Astana 2025 and the International Exhibition of Equipment and Technologies for Growing Plants Grow Expo Astana 2025.

Flora Expo Astana showcased a full spectrum of sectors: cut and potted flowers, plants, planting materials, bulbs, tree and shrub seedlings, plant care and protection products, landscaping and design services, floristry, technical solutions and innovations, flower business and logistics, garden design, furniture and tools, countryside arrangements, and more.
The rapidly growing "Greenhouse and Greenhouse Technologies" sector, which drew high interest last year, became the foundation for a dedicated event — Grow Expo Astana. The exhibition featured everything from greenhouse structures and automation systems to climate, irrigation, lighting, and plant nutrition solutions.
This year, both exhibitions welcomed a record number of exhibitors — 220 companies from 20 countries including Belarus, Belgium, Germany, Israel, Italy, Kazakhstan, Kenya, China, Lithuania, the Netherlands, Poland, Russia, the USA, Turkey, Uzbekistan, France, Switzerland, Ecuador, South Korea, and Japan. The scale and diversity of participants reaffirmed Kazakhstan’s role as the key international business platform for floriculture, landscaping, and agrotechnologies.
Notable exhibitors included: 3D Flowers, Art-Flowers, Jardin Design & Production, Zhuldyz Flowers, Tessa Corp, Zion, Fashion Garden, Bagban KZ, Green Garden, GK Tsvetami, Aminosil, Yunnan Tengwei flower Import & Export Company Limited, Farm Direct, Matina Flowers, La Plazoleta, Turflor, Biflorica, Sunrite Farms, Lukomorye Garden Center, Envicon, Black Tulip Group, Bashinkom, Dutch Greenhouse Delta, Koppert, Prime HortiSolutions, Chrysal, Gen Group Kazakhstan, Aran Greenhouse, Dalsem, Agrotech Didam, KosAgroKommerz, Meteor Systems, Priva, Henan Yutuo, Urbinati, and others.

Netherlands Pavilion and Intergovernmental Talks

A highlight was the Netherlands' national pavilion — the largest in the exhibition’s history. Over 40 companies presented their innovations, varieties, and technological solutions. An intergovernmental meeting was held here, featuring Secretary General of the Ministry of Agriculture, Nature and Food Quality of the Netherlands Jan-Kees Goet and Kazakhstan’s Vice Minister of Agriculture Azat Sultanov.
“Partnerships between Kazakhstan and the Netherlands in greenhouse technologies, animal health, sustainable seed production, and horticulture are in development. This collaboration is in its early stages but already shows strong mutual interest,” noted Jan-Kees Goet.
During the exhibition, a Memorandum of Understanding was signed between Kazakhstan’s National Center for Agricultural Science and Education and the Dutch initiative GroenPact, promoting sustainable development through business, education, and science collaboration.

The Dutch presence was also supported by the major auction house Royal FloraHolland. International Commercial Manager Jeroen Boon shared:
“The exhibition exceeded all our expectations. It was our first time participating, and I was honored to speak at the Netherlands Day forum. We brought 10 Kenyan growers along, and they too were impressed by the scale and quality of the event. I personally met about 50 clients and flower business representatives — it was an invaluable experience.”

Rich Business Program and New Format for Greenhouse Sector

The business agenda featured a record number of discussions on current issues: development of the flower and garden industry, landscaping and public spaces, tulip forcing, greenhouse technologies, and partnerships.

More than 60 business sessions were held across four platforms. In addition to exhibitors, invited industry experts participated. The total number of speakers reached 50, with over 900 professional attendees.

The 2nd Netherlands Day Forum expanded its agenda beyond flowers, focusing on sustainable solutions in agriculture. Hanse Plant and Koppert presented bio-solutions for Kazakhstani farmers, while Jesse Schevel (Copa Cogeca) emphasized the importance of regulation and partnerships in the Dutch shift toward eco-technologies. Financing tools were also discussed, including EBRD projects and programs from Kazakhstan’s Ministry of Agriculture.
The first Jasyl Astana 2025 International Practical Conference on Public Space Landscaping was held, opened by Astana’s Deputy Akim Yevgeny Glotov:
“Jasyl Astana 2025 is a vital platform for sharing experience, discussing modern solutions, and shaping new urban landscaping approaches. It is symbolic that this happens in Astana — a city developing its infrastructure with ecological and sustainable priorities.”
The Tulip Talks seminar was again a hit, drawing over 150 agribusiness and flower professionals from across Kazakhstan. Partnered with agroholding Verevkin Khutor, the seminar offered insights into full-cycle production: from marketing and operations to sales.
“We are very satisfied with the results. Over 80% of visitors were professionals — greenhouse operators, flower producers, and shop owners. The exhibition proved to be a prime event for networking. I barely had a break while meeting potential clients. Tulip Talks also went great. The wide geographic reach and high engagement showed the relevance and practicality of the topics,” said Verevkin Khutor’s Director Maxim Verevkin.
For the first time, the Astana Greenhouse Forum was held, involving the Ministry of Agriculture, Agrarian Credit Corporation, Atameken NCE, Ministry of Energy, and greenhouse businesses. Topics included export risks to Russia and other markets, curbing uncontrolled tomato imports, local producer support, and tariff optimization for gas and electricity.

Nurlan Adilkhan, President of Kazakhstan’s Greenhouse Union, noted:
“The forum became a key platform for constructive dialogue between greenhouse businesses and government bodies. For the first time, we directly discussed pressing issues and solutions. I believe this will lead to effective measures to support the domestic greenhouse sector and strengthen food security.”
Grow Talks seminar also made its debut, gathering greenhouse technology experts, agronomists, farmers, and greenhouse owners/managers. Topics ranged from banana, citrus, and berry cultivation in southern Kazakhstan to gas generation and crop adaptation to local climates.

Interactive Q&A formats became a signature feature of this year’s business agenda, increasing audience engagement and practical relevance.

Floristry Competition and Showcases

The floristry program capped the season with flair. The open Kazakhstan competition “Color of Asia – 2025” featured 29 florists from Kazakhstan and Russia. Among the winners:

Individual florists:

●1st — Inna Kulyba (Stepnogorsk, Kazakhstan)
●2nd — Dana Almenyeva (Astana, Kazakhstan)
●3rd — Inna Evtenko (Surgut, Russia)

Flower studios/decorators:

●1st — Studio “VESNA” (Petropavlovsk, Kazakhstan)
●2nd — Team “Frida” (Antonina Ilyina, Astana, Kazakhstan; Inna Evtenko, Surgut, Russia)
●3rd — Studio “DY.Art” (Almaty, Kazakhstan)
The main stage hosted 10 floristry shows by local and international artists. More than 260 florist attendees explored modern techniques, creative shapes, and live floral performances using Kenyan and Dutch flowers.
A highlight was the master class by 2022 European Champion Hanneke Frankema, showcasing floral frame techniques under the theme “Frames and Techniques by Decorum.”

Professional Audience from Across the Region

Over three days, the exhibitions drew 3,750 professional visitors from 9 countries: Kazakhstan, Kyrgyzstan, Russia, Belarus, China, Uzbekistan, Azerbaijan, Tajikistan, and Turkmenistan. Visitors came from all Kazakh regions, underlining strong national and regional interest.
Attendees included owners of wholesale and retail flower/plant businesses, nursery and greenhouse representatives, landscape design studios, florists, landscaping specialists, suppliers of planting materials and greenhouse equipment, agronomists, farmers, agricultural companies, utilities, developers, supermarket chains, government bodies, distributors, investors, researchers, students, and media.

These three days became a landmark event for Central Asia’s green industry, fostering contracts, partnerships, and professional exchange. The dynamic atmosphere and high engagement confirmed the exhibitions’ importance for industry growth and international cooperation.

Organizers and Partners

Organizer — Astana Expo, a company with 20 years of experience in hosting leading industry exhibitions and conferences in Kazakhstan and Central Asia. Co-organizers — GreenExpo and Kazakhstan’s Greenhouse Union. General Sponsor — 3D Flowers. Registration Sponsor — Florexim. Official support came from the Ministry of Agriculture, Akimat of Astana, Visit Astana, and the "Auyil" party.

Save the Date: April 8–10, 2026 — we look forward to welcoming you next year!
2025-04-17 16:12